نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه کاآفرینی فناورانه، دانشکده کارآفرینی دانشگاه تهران، تهران، ایران.
2 پسادکتری مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران
3 دانشجوی کارشناسی ارشد، گروه فناوری، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران.
چکیده
هدف: هدف از انجام مطالعه حاضر، طراحی مدل چابک‌سازی نوآوری در مدل کسب‌وکار با تمرکز بر تجربه مشتری در کسب‌وکارهای نوپا شهر تهران است
روش: پژوهش حاضر از لحاظ نوع دادهها از دسته پژوهشهای کیفی است که از روش تحلیل مضمون برای تحلیل دادهها استفاده گردیده شده است. به منظور گردآوری دادههای پژوهش از ابزار مصاحبههای نیمه ساختار یافته استفاده شده است. پژوهش در بهار 1402 انجام شده است. جامعه آماری پژوهش شامل اساتید فعال در حوزه کارآفرینی و نوآوری و مدیران کسب‌وکارهای نوپا با حداقل 3 سال سابقه کار می‌باشد.
یافتهها: یافتهها منجر به شناسایی 8 مولفه از جمله مشتری مداری، نوآوری در محصول، چابکی در خدمات، استقبال از تغییر، عوامل بازار، عوامل سازمانی و مدیریتی، چابک سازی نوآوری و غنی‌سازی تجربه مشتری معرفی شدهاند. همچنین نتیجه گرفته شد که کسب‌وکار‌هایی که قادر به غلبه بر چالش‌ها هستند و بر تجربه مشتری تاکید دارند و آن را به طور مؤثر پیاده‌سازی می‌کنند، در موقعیت مناسبی از جمله بهبود رضایت مشتری، افزایش کارایی و افزایش سودآوری بهره میبرند.
نتیجه‌گیری: نتایج نشان داد توجه به تجربه مشتری می‌تواند کمک بسیار زیادی به کسب‌وکارها در رقابت‌های شدید کند و باعث پیشروی کسب‌وکارها شود؛ اما مهم است که اجرای موفقیت‌آمیز این رویکرد مستلزم درک قوی از فرصت‌ها و چالش‌های پیاده‌سازی آن و توانایی تجزیه‌وتحلیل و استفاده مؤثر از دادههای مشتری است.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Agile Innovation in the Business Model With A Focus on Customer Experience in Start-Up Businesses
نویسندگان [English]
- Abolghasem arabiun 1
- ali mobini dehkordi 1
- Elahe Hosseini 2
- Meysam Azimian 3
1 Department of Technological Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.
2 Department of Business Administration, Faculty of Economics, Management & Accounting, Yazd University, Yazd.Iran.
3 Master's degree, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
چکیده [English]
Objective: Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility model in the business model is designed with a focus on customer experience in new businesses in Tehran.
Method: The research methodology involved qualitative research using thematic analysis. The statistical population included active professors in entrepreneurship and innovation, as well as managers of start-up businesses with at least 3 years of work experience. Semi-structured interviews were conducted to collect the research data, which took place in the spring of 2023.
Findings: The findings identified 8 components related to business model innovation and customer experience, including customer orientation, product innovation, service agility, acceptance of change, market factors, organizational and management factors, innovation agility, and customer experience enrichment. Overcoming challenges and effectively implementing customer experience strategies can lead to improved customer satisfaction, increased efficiency, and higher profitability. Artificial intelligence plays a significant role in enhancing the customer experience, as it has the potential to improve efficiency and personalize interactions. By leveraging AI, businesses can create meaningful and positive customer experiences, ultimately building brand trust and satisfaction.
Conclution: Artificial intelligence has a great potential to help businesses in various areas of work, one of the important areas where artificial intelligence can help businesses is improving the customer experience. The integration of artificial intelligence in various industries has led to significant changes in the way businesses operate and how they interact with their customers.In particular, the use of artificial intelligence can be very helpful in improving the customer experience, which is due to the high potential of artificial intelligence in many work areas, including improving efficiency and personalizing the customer experience. Is. As technology has largely permeated
Objective: Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility model in the business model is designed with a focus on customer experience in new businesses in Tehran.
Method: The research methodology involved qualitative research using thematic analysis. The statistical population included active professors in entrepreneurship and innovation, as well as managers of start-up businesses with at least 3 years of work experience. Semi-structured interviews were conducted to collect the research data, which took place in the spring of 2023.
Findings: The findings identified 8 components related to business model innovation and customer experience, including customer orientation, product innovation, service agility, acceptance of change, market factors, organizational and management factors, innovation agility, and customer experience enrichment. Overcoming challenges and effectively implementing customer experience strategies can lead to improved customer satisfaction, increased efficiency, and higher profitability. Artificial intelligence plays a significant role in enhancing the customer experience, as it has the potential to improve efficiency and personalize interactions. By leveraging AI, businesses can create meaningful and positive customer experiences, ultimately building brand trust and satisfaction.
Conclution: Artificial intelligence has a great potential to help businesses in various areas of work, one of the important areas where artificial intelligence can help businesses is improving the customer experience. The integration of artificial intelligence in various industries has led to significant changes in the way businesses operate and how they interact with their customers.In particular, the use of artificial intelligence can be very helpful in improving the customer experience, which is due to the high potential of artificial intelligence in many work areas, including improving efficiency and personalizing the customer experience. Is. As technology has largely permeated all aspects of human life, people want meaningful experiences in their relationship with business. Artificial intelligence has the ability to provide positive customer experiences that help build brand trust and customer satisfaction.
all aspects of human life, people want meaningful experiences in their relationship with business. Artificial intelligence has the ability to provide positive customer experiences that help build brand trust and customer satisfaction.
کلیدواژه‌ها [English]
- Agility
- innovation
- business model
- customer experience
- start-up businesses
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