Entrepreneurship Development
Meisam Modarresi; shaghayegh jalilvand; Hooshmand Bagheri Garbollagh
Abstract
Objective: Entrepreneurs can easily connect with users through the social network Instagram and introduce themselves and Gain Profit. Therefore, Instagram will be a very good tool for entrepreneurs due to its low cost and easy access to the target audience and markets. In this regard, the purpose of ...
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Objective: Entrepreneurs can easily connect with users through the social network Instagram and introduce themselves and Gain Profit. Therefore, Instagram will be a very good tool for entrepreneurs due to its low cost and easy access to the target audience and markets. In this regard, the purpose of this study is to investigate the impact of Instagram on the development of entrepreneurial culture among students of Semnan University.
Method: The current research is based on the purpose of applied research and also based on how to obtain the required data; it is a descriptive and correlational research. The statistical population of the present study is 2000 students of the Faculty of Economics, Management and Administrative Sciences and New Sciences and Technologies of Semnan University, which according to Krejcie-Morgan table, 322 people were used as a sample. In addition, it is a stratified random sampling method. In order to collect information, the library and field studies method, the tool of which is a questionnaire, has been used. After consulting with professors, face validity of the questionnaire was examined and then a pre-test with a volume of 30 people was performed and Cronbach's alpha test was performed to confirm the reliability of the questionnaire. Also, the questionnaire was used to collect data, and Structural Equation Modeling (SEM) was used to analyze data.
Findings: The findings of the present study showed that Instagram has a positive and significant effect on self-efficacy, opportunism, steadfastness, independence and Risk taking and innovation.
Conclusion: The research indicates that Instagram has a positive and significant effect on all aspects of the development of entrepreneurial culture among students based on the indicators of entrepreneurial culture.
Open innovation
Abolghasem arabiun; ali mobini dehkordi; Elahe Hosseini; Meysam Azimian
Abstract
Objective: Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility ...
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Objective: Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility model in the business model is designed with a focus on customer experience in new businesses in Tehran.Method: The research methodology involved qualitative research using thematic analysis. The statistical population included active professors in entrepreneurship and innovation, as well as managers of start-up businesses with at least 3 years of work experience. Semi-structured interviews were conducted to collect the research data, which took place in the spring of 2023.Findings: The findings identified 8 components related to business model innovation and customer experience, including customer orientation, product innovation, service agility, acceptance of change, market factors, organizational and management factors, innovation agility, and customer experience enrichment. Overcoming challenges and effectively implementing customer experience strategies can lead to improved customer satisfaction, increased efficiency, and higher profitability. Artificial intelligence plays a significant role in enhancing the customer experience, as it has the potential to improve efficiency and personalize interactions. By leveraging AI, businesses can create meaningful and positive customer experiences, ultimately building brand trust and satisfaction.Conclution: Artificial intelligence has a great potential to help businesses in various areas of work, one of the important areas where artificial intelligence can help businesses is improving the customer experience. The integration of artificial intelligence in various industries has led to significant changes in the way businesses operate and how they interact with their customers.In particular, the use of artificial intelligence can be very helpful in improving the customer experience, which is due to the high potential of artificial intelligence in many work areas, including improving efficiency and personalizing the customer experience. Is. As technology has largely permeatedObjective: Business model innovation is a crucial aspect of creating value from technology and ensuring that customer needs are met. While product or service innovation is often the main focus, business model innovation involves changing or creating new business models. In this study, an innovation agility model in the business model is designed with a focus on customer experience in new businesses in Tehran.Method: The research methodology involved qualitative research using thematic analysis. The statistical population included active professors in entrepreneurship and innovation, as well as managers of start-up businesses with at least 3 years of work experience. Semi-structured interviews were conducted to collect the research data, which took place in the spring of 2023.Findings: The findings identified 8 components related to business model innovation and customer experience, including customer orientation, product innovation, service agility, acceptance of change, market factors, organizational and management factors, innovation agility, and customer experience enrichment. Overcoming challenges and effectively implementing customer experience strategies can lead to improved customer satisfaction, increased efficiency, and higher profitability. Artificial intelligence plays a significant role in enhancing the customer experience, as it has the potential to improve efficiency and personalize interactions. By leveraging AI, businesses can create meaningful and positive customer experiences, ultimately building brand trust and satisfaction.Conclution: Artificial intelligence has a great potential to help businesses in various areas of work, one of the important areas where artificial intelligence can help businesses is improving the customer experience. The integration of artificial intelligence in various industries has led to significant changes in the way businesses operate and how they interact with their customers.In particular, the use of artificial intelligence can be very helpful in improving the customer experience, which is due to the high potential of artificial intelligence in many work areas, including improving efficiency and personalizing the customer experience. Is. As technology has largely permeated all aspects of human life, people want meaningful experiences in their relationship with business. Artificial intelligence has the ability to provide positive customer experiences that help build brand trust and customer satisfaction. all aspects of human life, people want meaningful experiences in their relationship with business. Artificial intelligence has the ability to provide positive customer experiences that help build brand trust and customer satisfaction.
Entrepreneurship Development
Tayebeh Nikraftar; Samannaz Golchubian
Abstract
Objective: The objective of this study is to identify various types of innovation in the tourism industry in the tourist town of Namak Abrud, located in the Mazandaran province, based on the services provided by businesses in this town.Method: The research method employed in this study is qualitative, ...
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Objective: The objective of this study is to identify various types of innovation in the tourism industry in the tourist town of Namak Abrud, located in the Mazandaran province, based on the services provided by businesses in this town.Method: The research method employed in this study is qualitative, utilizing in-depth and semi-structured interviews with 13 entrepreneurs selected through snowball sampling, along with observation. The research propositions were analyzed through theoretical coding of the data.Findings: The results of the study revealed three types of innovation in the tourism industry: evolutionary innovation, incremental innovation, and indigenous innovation. These findings contribute to the theoretical literature in the field of tourism.Conclusion: In summary, the findings of this study indicate that, similar to previous research suggesting that most innovative activities in the tourism industry are gradual in nature (Burger, 2002:322), the three types of innovation identified in this study are also gradual and do not have a revolutionary nature. Therefore, other businesses in the tourism industry can utilize these three types of innovation according to their needs to generate new ideas and provide higher-quality services to customers. Additionally, the results of this study have improved the categorization of gradual innovation in the field of tourism, enhancing the existing research literature in this area.
Open innovation
Habib Honari; Kamand Hashem; sara keshgar
Abstract
Objective: The objective of this research is to examine the relationship between quantum skills and educational innovation among sports science professors, with the mediating role of organizational commitment.Methods: he research was conducted using an applied purpose and descriptive-correlational implementation. ...
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Objective: The objective of this research is to examine the relationship between quantum skills and educational innovation among sports science professors, with the mediating role of organizational commitment.Methods: he research was conducted using an applied purpose and descriptive-correlational implementation. The statistical population comprised 140 members of academic staff from 8 faculties of physical education at national universities in Tehran, during the academic year 1400-1401. The data was collected using standard questionnaires for quantum management, educational innovation, and organizational commitment. The validity of the questionnaires was confirmed through content and structure analysis. Data analysis was conducted using SPSS 26 and Smart PLS 3 software, through descriptive and inferential statistical methods.Findings: The research findings showed that the average of each component of the seven quantum skills, educational innovation, and organizational commitment is higher than the hypothetical average, and the desire for educational innovation increases with an increase in the seven quantum skills. The results also indicated a positive and significant relationship between quantum skills and educational innovation, as well as between organizational commitment and educational innovation among sports science professors. Additionally, there was a positive and significant relationship between quantum skills and organizational commitment, as well as between quantum skills as a predictor and educational innovation as a criterion.Conclusion: The findings of this research indicate that quantum skills and organizational commitment play a significant role in educational innovation among sports science professors. The results suggest that enhancing quantum skills and organizational commitment can foster a higher desire for educational innovation among sports science professors. These findings may be useful for educational policymakers and sports science institutions to improve the quality of education in this field.
