Journal of  Entrepreneurship and Innovation Research

Journal of Entrepreneurship and Innovation Research

Designing and testing the digital entrepreneurship model in order tostrengthen pioneer business

Document Type : Original Article

Authors
1 . Masoumeh Pourbaqer, computer department, software orientation, Tabarestan University, Chalus, Iran.
2 Faculty of Management,, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
Abstract
Objective: Digital entrepreneurship is one of the leading solutions to deal with challenges in the market and entrepreneurship. The purpose of this research is to design and analyze the digital entrepreneurship model in order to strengthen modern business.
 Method: The research is applied in terms of purpose and survey method. The type of research is qualitative. The statistical population of the research includes digital business managers and university professors and experts, and for the model test, digital businessmen. which have been selected purposefully and snowballed. The research tool is semi-structured interview. Qualitative analysis was done using theme analysis and in order to test the model of structural equations, it was done using smart pls software.
 Findings: In this research, 5 main dimensions and 20 indicators were extracted. The dimensions include understanding the online market, electronic branding, time management, financial management and the use of new technologies. Also, the model test shows that digital entrepreneurship has a significant relationship with the components of online market knowledge, use of new technology, electronic branding, time management and financial management. In other words, the second-order factor load of the research model has the necessary validity.
 Conclusion: In the qualitative analysis, 5 main dimensions and 20 indicators were extracted. The dimensions include understanding the online market, electronic branding, time management, financial management and the use of new technologies. The results in the second part, the model test, show that digital entrepreneurship has a significant relationship with the components of online market knowledge, use of new technology, electronic branding, time management and financial management. In other words, the second-order factor load of the research model has the necessary validity.
Keywords

Subjects


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