dentification and Prioritization of Factors Influencing Innovation Strategy in the agriculture and husbandry and dairy investment Industry

Nadri, Sara; Mohammadi, Mohsen; Khanmohammadi, Hadi; Janizadehhagi, Mahdi

doi:10.22034/eir.2026.577555.1267

dentification and Prioritization of Factors Influencing Innovation Strategy in the agriculture and husbandry and dairy investment Industry

Articles in Press

Document Type : Original Article

Authors

Sara Nadri ¹

Mohsen Mohammadi ²

Hadi Khanmohammadi ³

mahdi janizadehhagi ⁴

¹ Department of Animal Sciences, College of Agriculture, Isfahan University of Technology, Isfahan 83111-84156, Iran

² 1. Department of Public Policy and Policymaking, Faculty of Management, Allameh Tabataba’i University, Tehran, Iran.

³ 3. Department of Public Policy and Policymaking, Faculty of Management, Allameh Tabataba’i University, Tehran, Iran.

⁴ 4. Department of Industrial Engineering, Faculty of Engineering, Shahed University, Tehran, Iran.

10.22034/eir.2026.577555.1267

Abstract

Objective: This study aims to identify and prioritize the key factors influencing innovation strategy in the livestock and dairy industry, with a focus on knowledge-based firms, in order to address the gap between the importance.

Method: The research is applied in purpose and descriptive–analytical in nature. Innovation-related factors were identified through a Rapid Review and expert interviews. Data were collected using a questionnaire based on a five-point Likert scale and analyzed using the Importance–Performance Analysis (IPA) model.

Findings: The results indicate that all identified factors exhibit a negative gap between importance and performance. Factors such as inter-firm collaboration and innovation ecosystem, strategic alignment, innovative organizational culture, human capabilities, agile organizational structure, and incentive mechanisms were positioned in the first quadrant of the IPA matrix, indicating a critical need for improvement. Managerial support, financial resources, and institutional frameworks showed relatively acceptable performance.

Conclusion: The findings suggest that the livestock industry in Iran is still at an early stage of innovation maturity. Focusing on critical innovation factors can significantly enhance innovation capacity and competitiveness in knowledge-based firms within this industry.

Keywords

: Innovation Strategy

Importance–Performance Analysis

Livestock Industry

Subjects