نوع مقاله : مقاله پژوهشی
1 گروه مدیریت، دانشکده ادبیات و علوم انسانی دانشگاه ایلام
2 گروه مدیریت، دانشکده ادبیات و علوم انسانس دانشگاه ایلام ، ایران
عنوان مقاله [English]
Visual appeal is an important and necessary issue in the modern marketing era. Attracting customers' opinions can be done more quickly and easily using visual marketing methods. Every year, many products lose their customers due to lack of attention to effective marketing methods. The current research is categorized as descriptive research in correlational research in terms of the nature of data collection. The statistical population was the buyers of chain stores, 384 of whom were selected by random sampling, standardized questionnaires were completed and analyzed using SPSS software. The obtained results showed that visual marketing has an effective, positive and significant role on the sale of products with an innovative approach, it was also shown that by using visual marketing it is possible to distinguish from other competitors who have been active in this field in the past years. , surpassed by using effective methods of visual marketing.