نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
Objective: The objective of this study is to identify various types of innovation in the tourism industry in the tourist town of Namak Abrud, located in the Mazandaran province, based on the services provided by businesses in this town.
Method: The research method employed in this study is qualitative, utilizing in-depth and semi-structured interviews with 13 entrepreneurs selected through snowball sampling, along with observation. The research propositions were analyzed through theoretical coding of the data.
Findings: The results of the study revealed three types of innovation in the tourism industry: evolutionary innovation, incremental innovation, and indigenous innovation. These findings contribute to the theoretical literature in the field of tourism.
Conclusion: In summary, the findings of this study indicate that, similar to previous research suggesting that most innovative activities in the tourism industry are gradual in nature (Burger, 2002:322), the three types of innovation identified in this study are also gradual and do not have a revolutionary nature. Therefore, other businesses in the tourism industry can utilize these three types of innovation according to their needs to generate new ideas and provide higher-quality services to customers. Additionally, the results of this study have improved the categorization of gradual innovation in the field of tourism, enhancing the existing research literature in this area.
کلیدواژهها English
منابع
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