پژوهش های کارآفرینی و نوآوری

پژوهش های کارآفرینی و نوآوری

تأملی بر نقش شبکۀ اجتماعی اینستاگرام بر توسعه فرهنگ کارآفرینی

نوع مقاله : مقاله پژوهشی

نویسندگان
1 استادیار گروه کارآفرینی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران
2 کارشناس ارشد ، رشته کارآفرینی، گرایش کسب و کار جدید، دانشکده اقتصاد، مدیریت و علوم اداری دانشگاه سمنان، سمنان، ایران
3 استادیار، دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران
چکیده
هدف: کارآفرینان به‌راحتی می‌توانند از طریق شبکۀ اجتماعی اینستاگرام با کاربران ارتباط برقرار کرده و به معرفی خود و سودآوری بپردازند. از این‌رو، اینستاگرام با توجه به کم‌هزینه بودن و دسترسی آسان به مخاطبان و بازارهای هدف، ابزار بسیار مناسبی برای کارآفرینان خواهد بود. هدف از پژوهش حاضر بررسی الگویی کمی از اثر اینستاگرام بر ابعاد توسعه فرهنگ کارآفرینی در بین دانشجویان دانشگاه سمنان می‌باشد.

روش: تحقیق حاضر بر اساس هدف یک تحقیق کاربردی و همچنین بر اساس چگونگی به دست آوردن داده‌های موردنیاز، از نوع تحقیقات توصیفی و همبستگی می‌باشد. پژوهش حاضر از نظر هدف توصیفی و با روش پیمایشی و به صورت تک‌مقطعی انجام شده است. جامعه آماری مطالعۀ حاضر دانشجویان دانشکده اقتصاد، مدیریت و علوم اداری و علوم و فناوری‌های نوین دانشگاه سمنان به تعداد 2000 نفر می‌باشند که بر طبق جدول کرجسی- مورگان 322 نفر به عنوان نمونه استفاده شد. علاوه براین، شیوه نمونه‌گیری تصادفی طبقه‌ای است. جهت گردآوری اطلاعات از روش مطالعات کتابخانه‌‌‌ای و میدانی که ابزار آن پرسشنامه است، استفاده شده ‌است. پیش‌آزمونی با حجم 30 نفر انجام شد و آزمون آلفای کرونباخ جهت تائید پایایی پرسشنامه مورد بررسی قرار گرفت. داده‌های پژوهش با استفاده از مدل‌سازی معادلات ساختاری و نرم‌افزار PLS تحلیل شده است.

یافته‌ها: یافتههای پژوهش نشان داد که اینستاگرام بر خودکارآمدی، فرصت‌گرایی، ثبات‌قدم، استقلال‌طلبی و ریسک‌پذیری- نوآوری تاثیر مثبت و معناداری دارد.

نتیجه گیری: پژوهش حاکی از آن است که اینستاگرام بر اساس شاخص‌های فرهنگ کارآفرینی بر تمامی ابعاد توسعه فرهنگ کارآفرینی در بین دانشجویان تأثیر مثبت و معناداری دارد.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

A reflection on the role of Instagram Social Network on the Development of Entrepreneurial Culture

نویسندگان English

Meisam Modarresi 1
shaghayegh jalilvand 2
Hooshmand Bagheri Garbollagh 3
1 Assistant Professor, Faculty of Economics, management and adminidtrative sciences, Semnan Univercity, Semnan, Iran
2 Master of Entrepreneurship.Department of Entrepreneurship, Faculty of Economics, Management and Administrative Sciences, University of Semnan, Semnan, Iran
3 Assistant Professor; Faculty of Economics and Management, Urmia University, Urmia, Iran.
چکیده English

Objective: Entrepreneurs can easily connect with users through the social network Instagram and introduce themselves and Gain Profit. Therefore, Instagram will be a very good tool for entrepreneurs due to its low cost and easy access to the target audience and markets. In this regard, the purpose of this study is to investigate the impact of Instagram on the development of entrepreneurial culture among students of Semnan University.
Method: The current research is based on the purpose of applied research and also based on how to obtain the required data; it is a descriptive and correlational research. The statistical population of the present study is 2000 students of the Faculty of Economics, Management and Administrative Sciences and New Sciences and Technologies of Semnan University, which according to Krejcie-Morgan table, 322 people were used as a sample. In addition, it is a stratified random sampling method. In order to collect information, the library and field studies method, the tool of which is a questionnaire, has been used. After consulting with professors, face validity of the questionnaire was examined and then a pre-test with a volume of 30 people was performed and Cronbach's alpha test was performed to confirm the reliability of the questionnaire. Also, the questionnaire was used to collect data, and Structural Equation Modeling (SEM) was used to analyze data.
Findings: The findings of the present study showed that Instagram has a positive and significant effect on self-efficacy, opportunism, steadfastness, independence and Risk taking and innovation.
Conclusion: The research indicates that Instagram has a positive and significant effect on all aspects of the development of entrepreneurial culture among students based on the indicators of entrepreneurial culture.

کلیدواژه‌ها English

Instagram
Entrepreneurship
Culture Development
Risk-taking-Innovation
Adekunle, B., & Kajumba, C. (2020). The Nexus between Instagram and digital entrepreneurship. Journal of African Development, 21(1), 14-40.
Ahmadinejad, B., & Asli, H. N. (2017). E-business through social media: a quantitative survey (case study: Instagram). International Journal of Management, Accounting and Economics, 4(1), 80-99.
AliAbadi., KH. Ma’dandar., S, MohammadKazemi, R., Abbaspour., A, Minavand., M. (2019). The Impact of Entrepreneurship Television Programs on Entrepreneurial Intentions: The Mediating Role of Family Support. QJFR; 16 (3), 29-52. (In Persian)
Al-Lawati, E. H., Abdul Kohar, U. H., & Shahrin Suleiman, E. (2022). Entrepreneurial culture in educational institutions: A scoping review. Cogent Business & Management, 9(1), 1997237.
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue—social media and business transformation: a framework for research. Information systems research, 24(1), 3-13.
Aryani, E., Zahedbablan, A., Moenikeia, M., Khaleghkhah, A., Sorosh, M., & Mosavi, T. (2016). The Role of Virtual Social Networks in the Development of Entrepreneurial Capabilities of Postgraduate Students. Social Development & Welfare Planning7(29), 41-69. doi: 10.22054/qjsd.2016.7885. (In Persian)  
Cesaroni, F. M., Demartini, P., & Paoloni, P. (2017). Women in business and social media: Implications for female entrepreneurship in emerging countries. African Journal of Business Management, 11(14), 316-326.
Chatti, H., & Asfoura, E. (2020). ENTREPRENEURIAL CULTURE IMPACT ON ACCEPTANCE AND USE OF SOCIAL MEDIA. International Journal of Management (IJM), 11(7).
Chernopyatov, A., Makushenko, L., Popova, V., & Antonova, N. (2018). Entrepreneurship development and business activity in the Russian Federation. Journal of Entrepreneurship Education, 21(4), 1-12.
ÇİÇEK, B. (2018). Social media entrepreneurship. İçtimaiyat, 2(1), 10-17.
Dadgaran, M., & AbuTalebi, J. (2011). Television, entrepreneurial culture, society. Work and Society, 11-30. (In Persian)  
Dadgaran, M., KharaziAzar, R., & Dobleshki, F. (2017). The Role of Social Networks on the Promotion of Reading Culture (the Case Study of Followers of Ketabdoni Page in Instagram Social Network). Socio-Cultural Strategy6(1), 207-234. (In Persian)  
Danish, R. Q., Asghar, J., Ahmad, Z., & Ali, H. F. (2019). Factors affecting “entrepreneurial culture”: the mediating role of creativity. Journal of Innovation and Entrepreneurship, 8(1), 1-12.
Esmaeili, A., & Sarikhani, M. (2014). The Role of the National Media (Tv) on the Culture of Entrepreneurship among the Youth in Gorgan City. Sociological Studies of Youth (Jame Shenasi Motaleate Javanan), 5(15), 9-26. (In Persian)  
Faraji, F., Ehsanifar, T., Naderi, N., & Rezaei, B. (2015). The Study of the Role of Entrepreneurship in Economic Development. Journal of Studies in Entrepreneurship and Sustainable Agricultural Development1(4), 91-104. (In Persian)  
 Gol Avar, M. (2011). Work culture and entrepreneurship in Iran and other countries. Work and Society, (140), 73-79. (In Persian)  
Gustafsson, V., & Khan, M. S. (2017). Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship. Journal of Business Venturing Insights, 7, 26-31.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hassani, H., & Kalantari, A. (2018). A Phenomenological Analysis of Lived Experience of Instagram’s Users. Journal of Culture-Communication Studies18(40), 32-63. doi: 10.22083/jccs.2018.97513.2250. (In Persian)  
Hayton, J. C., & Cacciotti, G. (2013). Is there an entrepreneurial culture? A review of empirical research. Entrepreneurship & Regional Development, 25(9-10), 708-731.
Hayton, J. C., George, G., & Zahra, S. A. (2002). National culture and entrepreneurship: A review of behavioral research. Entrepreneurship theory and practice, 26(4), 33-52.
Heizmann, H., & Liu, H. (2022). “Bloody Wonder Woman!”: Identity performances of elite women entrepreneurs on Instagram. Human Relations, 75(3), 411-440.‏
Hosseini Dana, H., Mir Esmaili, B., & Boland Hammet, A. (2013). The role of the press in promoting entrepreneurial culture. Media Studies, 8(22), 1-18. (In Persian)  
Hosseininia, G., BaranDost, S., & ManouchehriRad, R. (2014) A new look at the fabric of entrepreneurial culture, International Conference on Management and Economics in the 21st Century. (In Persian)  
Jafarzadeh, M. R., Hoseinzadehshahri, M., Rahchamani, A., & Saei Arsi, I. (2020). Proposing a model for entrepreneurship opportunities and challenges in online social networks in Iran. Commercial Strategies16(14), 201-212. doi: 10.22070/cs.2020.2474. (in Persian)
Jardim, J., Bártolo, A., & Pinho, A. (2021). Towards a global entrepreneurial culture: A systematic review of the effectiveness of entrepreneurship education programs. Education Sciences, 11(8), 398.
Javdan, M. (2021). Designing and Developing a Model for Strengthening the Mentality and Culture of Entrepreneurship in First and Second Grade High School Students. Psychological Achievements28(1), 197-214. doi: 10.22055/psy.2021.31025.2409. (In Persian)  
Khalili, R., Taghipour, F., Shahnoshi froshani, M., & Koshafar, M. (2021). Media strategies effective in promoting environmental culture and natural resources. Journal of Renewable Natural Resources Research12(1), 39-54. doi: 10.30495/jrnr.2021.18447. (In Persian)  
Klyver, K., & Foley, D. (2012). Networking and culture in entrepreneurship. Entrepreneurship & Regional Development, 24(7-8), 561-588.
Klyver, K., & Hindle, K. (2006). Do social networks affect entrpreneurship?: a test of the fundamental assumption using large sample, longitudinal data.
Martín-Rojas, R., Garrido-Moreno, A., & García-Morales, V. J. (2020). Fostering Corporate Entrepreneurship with the use of social media tools. Journal of Business Research, 112, 396-412.
MirVahedi, S., Hosseinpour, D., & SultanMohammadlou, E. (2019) The effect of virtual social networks on the entrepreneurial intention of students. Smart Business Management Studies, 7(29), 35-60. (In Persian)  
Mukhtar, S., Wardana, L. W., Wibowo, A., & Narmaditya, B. S. (2021). Does entrepreneurship education and culture promote students’ entrepreneurial intention? The mediating role of entrepreneurial mindset. Cogent Education, 8(1), 1918849.
Olanrewaju, A. S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110.
Porfírio, J. A., Felício, J. A., Carrilho, T., & Jardim, J. (2023). Promoting entrepreneurial intentions from adolescence: The influence of entrepreneurial culture and education. Journal of Business Research156, 113521.‏
Razavi, S. A. M., Nemati Far, N. A., & Mousavi, S. H. (2018). The Study of the Relationship between Media Literacy and Cultural Invasion in the Social Networks: A Case Study of Instagram Social Network. Journal of Islam and Social Studies6(22), 152-178. doi: 10.22081/jiss.2018.66665. (In Persian)  
Rosário, A. T., Fernandes, F., Raimundo, R. G., & Cruz, R. N. (2021). Determinants of nascent entrepreneurship development. Handbook of research on nascent entrepreneurship and creating new ventures, 172-193.
Saeedi, E., Majidi, N., & Farhangi, A. (2020). Branding strategies from the perspective of branding and entrepreneurship experts on Instagram social network. Rasaneh31(3), 5-26. (In Persian)  
Salamzadeh, A., Tajpour, M., & Hosseini, E. (2020). Exploring the Impact of Social Networks on Entrepreneurial Intention. Media Studies15(48), 111-124. (In Persian)  
Sartipi, S., Mohammadkazemi, R., Ahmadpour daryani, M., & Sakhdari, K. (2023). Presenting a service design model with meta-synthesis approach. Journal of Entrepreneurship Development, 16(1), 77-91. (In Persian)
Secundo, G., Del Vecchio, P., & Mele, G. (2020). Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda. International Journal of Entrepreneurial Behavior & Research.
Seljuqi, K. (2009). Entrepreneurial Culture, Cultural Entrepreneurship, Importance, Necessity and Position. Ketab Mah, (23), 58-75. (In Persian)  
Shafizadeh, H., Mohseni, H., Sadat & Jamshidi, L. (2011). Journal of Cultural Engineering, 6(57), 86-98. (In Persian)  
Sheikhvand, A., & Davari, A. (2023). Investigating the Effect of Digital Advertising in Social Networks on the Purchase Intention of Users. Journal of Entrepreneurship and Innovation Research2(3), 29-48. (In Persian)
Surachim, A., Hurriyati, R., Lisnawati, L., Sulastri, S., & Mulyadi, H. (2018). Using social media to promote student entrepreneurship. Pertanika Journal of Social Science and Humanities, 26, 73-183.
Tang, M. J., & Chan, E. T. (2020, July). Social media: influences and impacts on culture. In Science and Information Conference (pp. 491-501). Springer, Cham.
Valencia-Arias, A., Arango-Botero, D., & Sánchez-Torres, J. A. (2021). Promoting entrepreneurship based on university students' perceptions of entrepreneurial attitude, university environment, entrepreneurial culture and entrepreneurial training. Higher Education, Skills and Work-Based Learning.
Visi, R., & Karimzadeh, p. (2010). development of entrepreneurial culture; Factors and solutions (case study: Payam Noor University, Mazandaran province). Program and Budget, 15(11), 159-183. (In Persian)  
Wang, W., Liang, Q., Mahto, R. V., Deng, W., & Zhang, S. X. (2020). Entrepreneurial entry: The role of social media. Technological Forecasting and Social Change, 161, 120337.
Yegangi, K., & Babaei,A. (2017). The role of Instagram on business development in Iran. The second international conference on new findings in accounting, economics and banking in Tehran. (In Persian)
Zamharir, R. N., Mohammadkazemi, R., & Shokrkhah, Y. (2020). Media entrepreneurship for the business of advertising media in Iran. Journal of organizational behavior research5(2-2020), 1-11.‏