نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
This study investigates the role of social media in fostering social and economic innovation with the aim of achieving sustainable development in the metropolis of Tehran. Employing a mixed-method approach combining Partial Least Squares Structural Equation Modeling (PLS-SEM) and Interpretive Structural Modeling (ISM), the research analyzes the relationships among key variables including digital entrepreneurship, crowdfunding, professional networking, and environmental awareness. The statistical population consisted of 150 experts in the fields of social media, sustainable development, and digital entrepreneurship, selected through purposive sampling. The findings indicate that social media significantly influence the economic, social, and environmental dimensions of sustainable development. The ISM analysis revealed that “misinformation challenges” serve as a root variable affecting other components. Furthermore, the PLS-SEM results demonstrate that professional networking has the strongest impact on enhancing environmental awareness. The study emphasizes that effective utilization of social media for sustainable development requires strategic interventions such as combating misinformation, improving media literacy, and strengthening digital infrastructure. By presenting an integrated structural model, this research provides a comprehensive understanding of the mechanisms through which social media contribute to sustainable development, offering valuable insights for informed policymaking in this domain.
کلیدواژهها English
