پژوهش های کارآفرینی و نوآوری

پژوهش های کارآفرینی و نوآوری

واکاوی بسترهای شناختی دلایل شکست زنان کارآفرین

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت دولتی، دانشکدگان فارابی دانشگاه تهران، تهران، ایران.
2 گروه مدیریت بازرگانی، دانشکدگان فارابی دانشگاه تهران، تهران، ایران.
10.22034/eir.2025.539655.1211
چکیده
هدف این پژوهش، شناسایی و تحلیل عوامل کلیدی مؤثر بر شکست زنان کارآفرین در حوزه صنایع‌دستی فرهنگی در شهر اراک است. این مطالعه با بهره‌گیری از رویکرد ترکیبی اکتشافی (کیفی-کمی-کمی) انجام شد. در مرحله نخست، با انجام مصاحبه‌های نیمه‌ساختاریافته با 17 نفر از زنان کارآفرین فعال در اراک، 14 عامل اولیه مؤثر بر شکست استخراج گردید. سپس این عوامل با استفاده از روش تصمیم‌گیری چندمعیاره بهترین بدترین توسط 12 نفر از همین کارآفرینان اولویت‌بندی شد. در نهایت، 9 عامل کلیدی شناسایی‌شده با استفاده از رویکرد نگاشت شناختی فازی مورد تحلیل روابط علی قرار گرفتند.

نتایج نشان داد «ضعف شناختی» در رأس عوامل شکست قرار داشته و به‌عنوان شاخص محوری شناخته شد. همچنین عواملی نظیر ضعف‌های دانشی و مهارتی، ضعف سرمایه اجتماعی، تنگنای نهادی و ضعف هویتی از اهمیت بالا برخوردارند و به‌صورت علی و شبکه‌ای با یکدیگر در ارتباط هستند.

نتایج بیانگر آن است که ریشه بسیاری از شکست‌ها در عوامل نرم و درونی نظیر شناخت، هویت و سرمایه اجتماعی نهفته است. این یافته‌ها بر ضرورت طراحی مداخلات آموزشی، سیاست‌گذاری فرهنگی بومی، و تقویت زیرساخت‌های نهادی و حمایتی تأکید دارند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Unveiling the Cognitive Landscape of the Reasons Behind Female Entrepreneurs' Failure

نویسندگان English

Behzad Mohammadian 1
Asef Karimi 2
Sahar Amiri 2
1 University of Tehran
2 University of Tehran
چکیده English

Purpose: This study aims to identify and analyze the key failure factors among female entrepreneurs in the cultural handicraft sector in Arak, Iran, with a specific focus on structural, institutional, social, and psychological dimensions.

Methodology: Adopting an exploratory mixed-methods approach (qualitative–quantitative–quantitative), the research began with semi-structured interviews with 17 female entrepreneurs, identifying 14 primary failure factors. These factors were then prioritized using the Best-Worst Method (BWM) by 12 of the same participants. Subsequently, 9 key factors were further analyzed through Fuzzy Cognitive Mapping (FCM) to explore their causal relationships.

Findings: The results revealed that “cognitive weakness” stands as the central and most influential factor in entrepreneurial failure. Other critical factors include lack of knowledge and skills, weak social capital, institutional constraints, and identity-related challenges. These elements are causally interlinked, forming a systemic pattern of failure.

Conclusion: The findings suggest that many entrepreneurial failures stem from internal and intangible aspects such as cognition, identity, and social capital. The study underscores the need for context-sensitive educational interventions, local cultural policies, and institutional support systems to enhance female entrepreneurial resilience.

کلیدواژه‌ها English

Women Entrepreneurs
Female Entrepreneurship
Cultural Entrepreneurship
Failure
Learning from Failure
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